Piccardmeds4pets White-Stuff Coat Whitening Pet Shampoo 12 oz.

It brighten the coat without burning it or drying it out. Does not smell like chemical chemicals.

My dog body is 90 or 95% white, and this is the reason why we decide to test this product and honestly, works so good! great quality product, my dog hair is complete white after shower and his hair looks shine. After us this product his hair is easy to brush, which is so nice. Basically, this shampoo restores my dog hair and bring life back. Great benefits for the price.

I ordered this whitening shampoo for my pup... who isn't white. But I really have been wanting to try whitening up his once-white beard. He's quite the drooler, so his beard has darkened over the years. I was hoping for a fresh look after using this shampoo.

I didn't get that. Though, the white in his coat (and slightly in his beard) did get brighter, I didn't get the non-browning results I wanted. I only used the shampoo on his white spots. Just... putting that out there.

The scent of this shampoo is pina colada-esque. I liked it, but my pup did not. He doesn't care for scented anything. The shampoo itself is a blue color and it didn't lather much. I know some shampoos don't lather a great amount, but I'm all about lather.

Overall, I'll use this shampoo to see if I get better results over time, but I was a little bummed I didn't get to see my boy with his white beard again (pic is before on the left and after on the right).

So this seems to be working pretty good for my maltese. I have noticed a brighter look to the white coat since using. No reactions noted so far.

I wasn’t sure what to expect with this shampoo, there wasn’t much description so here goes.

The scent: it’s delicious, smells really lovely, can’t quite pinpoint it but I would say a coconut vanilla blend? It leaves your pup and your hands smelling good afterwards.

Whitening: this is a “blue” formula shampoo, not as in your face super whitening power as some of the purple shampoos but it did a nice job, and I kind of like that it isn’t as heavily dyed as the dark purple shampoos which always worry me. My dog looked white after use but my dog was already quite white.

Performance: it did a really nice job, it lathered well and rinsed easily and my dog tolerated it fine and does not seem itchy afterwards. She has sensitive skin so that says a lot. Her fur was very soft after her bath.

The bottle isn’t that big so it does seem a little pricey but I do like it very much and would buy again.